Category

Attract New Prospects
Establishing a focused and thorough social media strategy can be extremely beneficial for B2B companies. Facebook presents a way for businesses to reach other businesses in ways they couldn’t before and connects those interested in specific industries.
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Depositphotos
One of the most popular questions from B2B companies is why do we need an About Us section on our website? Learn how and why your website needs one.
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Compound interest
Even though we live in the age of real-time marketing where the faster your website loads the better, it does not mean that marketing processes have to be rushed in tandem. Do not lose sight of the good, old-fashioned value of hard and consistent work.
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Long Tail Keywords B2B SEO
Interested in increasing your ROI? Then optimizing your site for long tail keywords rather than general keywords is a must.
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dollars
Are your PPC campaigns making you money, or wasting your money?  Here are three pitfalls to avoid to make sure your ad dollars aren’t getting wasted.
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Content Marketing Featured
Whether you’re B2B, B2C, or a combination of both, any content marketing strategy must start with thoughtful planning, followed by careful, consistent execution. Learn some critical differences between the two to help guide your efforts.
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Homepage
Your B2B website can be completely optimized, but all of those online marketing efforts cannot help you if your homepage doesn’t effectively communicate the key benefits and information customers need to push them to convert. Learn 5 essential elements that make up a successful homepage.
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B2B Content Marketing
If you’ve ever tried to write anything, I’m sure you’ve had episodes of writer’s block – staring at the blank page for what seems like an eternity hoping for creative inspiration.
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Pay-per-click marketing is a proven method to get your company in front of targeted customers when they are actively searching for your products or services on Google. Follow these 9 easy steps to build a solid PPC Campaign with guaranteed results.
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b2b content marketing
It is hard for any business, especially B2B organizations, to find the time to come up with and write new content every month, on top of all the day-to-day work. Learn four ways how you can save time recycling old content.
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