Category

Attract New Prospects
Newsletter Archive
With companies putting so much time and resources into developing high-level content and educational newsletters, why wouldn’t you create a newsletter archive? See the major reasons and benefits as to why you should have a newsletter archive.
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Establishing a focused and thorough social media strategy can be extremely beneficial for B2B companies. Facebook presents a way for businesses to reach other businesses in ways they couldn’t before and connects those interested in specific industries.
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Depositphotos
One of the most popular questions from B2B companies is why do we need an About Us section on our website? Learn how and why your website needs one.
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Compound interest
Even though we live in the age of real-time marketing where the faster your website loads the better, it does not mean that marketing processes have to be rushed in tandem. Do not lose sight of the good, old-fashioned value of hard and consistent work.
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Long Tail Keywords B2B SEO
Interested in increasing your ROI? Then optimizing your site for long tail keywords rather than general keywords is a must.
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dollars
Are your PPC campaigns making you money, or wasting your money?  Here are three pitfalls to avoid to make sure your ad dollars aren’t getting wasted.
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Social engineering concept
One of the most important parts in any B2B online marketing strategy is the keyword research that goes into deciding what terms you should be targeting for your website and your search engine marketing strategy.
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Content Marketing Featured
Whether you’re B2B, B2C, or a combination of both, any content marketing strategy must start with thoughtful planning, followed by careful, consistent execution. Learn some critical differences between the two to help guide your efforts.
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Homepage
Your B2B website can be completely optimized, but all of those online marketing efforts cannot help you if your homepage doesn’t effectively communicate the key benefits and information customers need to push them to convert. Learn 5 essential elements that make up a successful homepage.
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B2B Content Marketing
If you’ve ever tried to write anything, I’m sure you’ve had episodes of writer’s block – staring at the blank page for what seems like an eternity hoping for creative inspiration.
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