This may sound like a ridiculous statement, but all too often industrial companies do not design their website for their customers. Rather, they take an egocentric approach to web design, more interested in talking about their products, their history, their news, their events, etc. While that information may be important to them, it’s not necessarily what their customers are interested in.
People are not visiting your website to kill time. They are visiting to find a solution, answer a question or take the next step to do business with you. So, to be successful, you need to create your website for your customers – not you. If your website does not serve your prospects and customers, it is not serving you either.
A customer-focused website puts your customers at the center of your online offering, making it easy for them to do business with you. At the same time, a customer-focused website is aligned with your company’s overall business strategy and marketing objectives. And, most importantly, a customer-focused website produces results – leads, sales and profitable long-term customers. To be successful, your customer-focused website must:
Want to make sure your website is customer-focused? Sign up for a custom Website Analysis to find out!
For a full guide on how to effectively market your B2B products and services, take a look at our B2B Content Marketing Guide.