Our Process

Bottom-Line Results for B2B Lead Generation

Traditional online marketing agencies focus on goals like “increased brand awareness” or “increased website traffic.” But when business leaders set their goals, what they really want is a better bottom-line.

That’s why SVM’s tagline is “Online Marketing for Bottom-Line Results.®”

SVM is not a traditional online marketing agency. While we do work to build brand awareness and increase website traffic, we also make sure online marketing efforts result in real, tangible results.

Our marketing strategy is customized to your business and its needs, but it always includes these four methods to produce results:

Attract New Prospects

Currently, in 80% of B2B transactions today, the customer finds the supplier – not the other way around.

That’s why B2B lead generation strategies to attract prospective customers to your website are more important than ever.

Depending on your business needs, B2B lead generation efforts can include:

  • Search Engine Marketing — Attract qualified leads at the moment they have a need.
  • Content Marketing — Educate prospects and customers.
  • Social Media Marketing — Develop relationships with target audiences.

Convert Visitors Into Leads

Our B2B lead generation efforts attract prospective customers to your website. Then the customer-focused, results-driven website helps to convert visitors into leads, funnel them to your marketing database, and turn leads into sales.

Depending on your needs, SVM can work with you and your team in various ways, such as:

  • Enhance your current website to follow contemporary best practices, or
  • Work with your internal developers to build a new website, or
  • Create a customer-focused website for you with the expertise of our seasoned team

Nurture Relationships

B2B lead generation brings prospective customers to your website, though they aren’t always ready to immediately place an order. They come to your website at various stages of the buying process. For example, some may want a quote, or others might want to ask a question.

It’s important to nurture early stage customers on a regular basis. By staying in touch and providing valuable content, you can stay top-of-mind.

Depending on your business needs, nurturing relationships can include:

  • Email Marketing — Educate and inform.
  • Content Marketing — Enlighten audiences on how they can succeed in their field.
  • Social Media Marketing — Engage with customers regularly to create and develop real relationships.

Measure Results

SVM’s tagline of “Online Marketing for Bottom-Line Results.®” reflects our focus on results measurement and analysis.

Online marketing processes must be designed to produce sales. Otherwise, they don’t work.

What’s needed is a reliable way to measure marketing results. That’s where Key Performance Indicators (KPIs) come in. KPIs can measure marketing efforts and provide a definitive answer of whether or not our strategies are working as intended.

We make these KPIs clear, transparent, and accessible to you from the very beginning. That means everyone knows how well the online marketing efforts are performing.

Together, we use data to make decisions about the ongoing online marketing efforts. We tweak it, add new strategies, and ensure that any money spent results in a true return on investment.

Most importantly, everyone understands and can see bottom-line results.

Our Guarantee

We’re so confident in our approach, that we back it with a guarantee. If you’re not satisfied within the first 60 days of our engagement, we’ll refund your money, no questions asked!

Want Bottom-Line Results?

Contact us to learn more about how we can create an online marketing strategy that fits your business.