Bob DeStefano is a B2B digital marketing strategist, author and professional speaker with over 25 years of experience helping companies grow their leads, sales and profits online.
Through his speaking, writing, and consulting, Bob makes online marketing understandable and empowers business leaders with actionable tips and strategies to generate leads and sales, to strengthen relationships with customers, and to measure the return on all marketing investments.
Bob earned an MBA from New York University, Stern School of Business, and a BS from Villanova University. His online marketing career began in the early 1990s as a strategic planner for Dean Witter, Discover & Co. specializing in Internet and online marketing strategies. While at Dean Witter, Bob spearheaded the creation of the first Discover Card and Dean Witter websites.
As president of SVM E-Marketing Solutions, a leading B2B online marketing agency he founded in 1995, Bob works with a wide variety of companies — from Fortune 500 manufacturers to small family-owned distributors — to help them leverage online marketing to produce bottom-line results.
Bob is the author of Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century, a step-by-step plan to transform your marketing practices from past decades to ensure your company’s success for the next decade. In addition, Bob is a regular contributor to a variety of publications, including Industrial Distribution, Modern Distribution Management, MarketingProfs and Contractor Supply on the subject of actionable B2B digital marketing strategies.