STAFDA Members, have you received your copy of Online Marketing Strategies 2.0? In this video, Bob DeStefano, STAFDA’s Endorsed Online Marketing Consultant, talks about his newest manual delving into the key concepts you can expect to learn to grow your leads, sales and profits online.Read More
Increasingly, B2B buyers are going online to buy due to the pandemic. Ask yourself these 5 questions to see if your website is “open for business.”Read More
The last thing you should do in this COVID-19 economy is pull back your marketing. Learn how to thrive in these troubled times by marketing smarter.Read More
One measure of success in B2B online marketing is quality lead generation, but bottom-line results are dependent on turning leads into sales as well. Learn more about how to convert B2B leads into sales as well as how to turn those sales into additional leads.Read More
Even the most successful campaigns can fall victim to wasted ad spend. Learn how to spot, analyze, and optimize your ads to improve your ad spending and increase ROIs.Read More
Your brand is defined by those who have experience and written about it. Learn more about how to ask your B2B customers for reviews in person and on the phone.Read More
Online reviews can help B2B businesses gain an edge over competitors in many ways. The good news is that happy customers are happy to leave good reviews. You just need to create and maintain a process to encourage customers to leave reviews. Learn how.Read More
It is essential for B2B companies to follow the latest mobile marketing trends. Mobile devices have transformed how we consume content, and we expect the companies we do business with to make it easy for us to do so. Learn more in this blog post.Read More
A solid mobile strategy is important in order to success in the inbox. Why? Because 81% of people regularly use their smartphone for reading emails and you want to make sure yours get read.Read More
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Bob DeStefano
Dan Beadle
Jennifer McGrath
Laure Helemski
Rachel Figley