Guides & Toolkits

B2B Website Planning

The Essential Guide to Planning a B2B Website

The creation of an effective website involves careful consideration of a wide range of strategic, creative, and technical tactics. This B2B website planning guide will provide you with an easy 7-step plan to define an effective strategy through goal setting, identifying your target marketing, analyzing your site and your competitors’ sites, creating compelling content, and defining a measurement strategy.

B2B Mobile Marketing

The Essential Guide to B2B Mobile Marketing

This mobile marketing guide will provide B2B companies with a step-by-step plan to make your website mobile friendly, create a mobile friendly email template and strategy, mobile-optimize your social platform, posts, and much more! Mobile marketing is a very effective B2B marketing tool that should be a top priority in your online marketing machine.

B2B Content Marketing

The Essential Guide to B2B Content Marketing

This guide will make B2B content marketing understandable and provide you with a path to produce measurable results. We will explain content marketing and then provide you with a step-by-step plan to develop a content marketing strategy with a goal in mind, brainstorm great content ideas, map your content to the stages of the buyer’s journey, create impactful content, share your content and track performance.

B2B Search Engine Marketing

The Essential Guide to B2B Search Engine Marketing

This guide will make B2B search engine marketing understandable and provide you a path to produce results. We will explain search engine marketing’s role in your marketing mix. Then, we will provide a step-by-step approach to defining and implementing an effective search engine marketing strategy that will help your industrial company produce bottom-line results.

B2B Online Marketing Checklist

Essential B2B Online Marketing Checklists

Most business leaders don‘t know the right questions to ask when creating, implementing and evaluating their B2B online marketing strategy. This “how-to” guide will put you on the path to online marketing success. It contains 4 checklists with 60 questions that will help you focus your thinking and approach toward producing measurable business results online.

B2B Email Marketing

The Essential Guide to B2B Email Marketing

This guide will make B2B email marketing understandable and show you how to create a successful email newsletter. You will learn the step-by-step approach to defining and implementing an effective email marketing strategy that will help your company nurture relationships with customers and prospects.

B2B Social Media

The Essential Guide to B2B Social Media Marketing

There are legitimate business reasons why you should integrate social media into your marketing mix. This guide separates the hype from the helpful in social media marketing so you can learn the proven way to produce results with social media.

B2B Online Marketing Ideas

8 B2B Online Marketing Ideas You Can’t Afford to Ignore

It’s time to embrace B2B online marketing for revenue opportunity. Here are eight B2B online marketing ideas you need to embrace to be successful.

Want Results?

With the right B2B online marketing strategy, it's a simple formula: Attract, Convert, Nurture, Measure.

About the Author

bob destefano headshot

Bob DeStefano is an online marketing strategist and public speaker.

Bob has over 25 years of experience helping industrial and B2B companies leverage online marketing to produce bottom-line results.

As president of SVM, a leading B2B online marketing agency, Bob has worked with a wide variety of companies, from Fortune 500 companies to small family-owned businesses.

Learn more about Bob >