I am a B2B digital marketing strategist, author and professional speaker with over 25 years of experience helping industrial and B2B companies grow their leads, sales and profits online.
Through my speaking, writing and consulting, my goal is to make online marketing understandable and empower business leaders with actionable tips and strategies they can put to work immediately to:
My digital marketing career began during the birth of internet marketing in the early 1990’s serving as a strategic planner for Dean Witter, Discover & Co. specializing in online marketing strategies. At Dean Witter, I spearheaded the creation of the first Discover Card and Dean Witter websites.
As president of SVM E-Marketing Solutions, a leading B2B online marketing agency founded in 1995, I have the pleasure of working with a wide variety of B2B companies—from Fortune 500 manufacturers to family-owned distributors—to help them leverage online marketing to achieve bottom-line results.
I is the author of Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century, a step-by-step plan designed for industrial and B2B companies to leverage online marketing to produce bottom-line results. In addition, I am a regular contributor to a variety of publications, including Industrial Distribution, Modern Distribution Management, MarketingProfs and Contractor Supply on the subject of actionable B2B digital marketing strategies.
Connect with me at https://www.linkedin.com/in/bobdestefano
The best part about my job is working closely with my clients and fantastic team here at SVM. In addition, I get to wear many different hats. I am the president, the CFO, the sales manager, a consultant, and occasionally the receptionist. In addition to those internal business activities, I also get to speak and write about topics I am passionate about.
The variety of the work I am involved with is both the best part about my job, but also the most challenging part as I always have many things on my plate.
I am passionate about online marketing because I am able to truly help and educate B2B companies on how to produce trackable bottom-line results through my consulting, writing and speaking.
In my spare time, I enjoy spending time with my family, especially my two talented daughters Amanda and Rebecca.