By

Bob DeStefano

 

Bob DeStefano

Bob DeStefano - B2B Digital Marketing Strategist

I am a B2B digital marketing strategist, author and professional speaker with over 25 years of experience helping industrial and B2B companies grow their leads, sales and profits online.

Through my speaking, writing and consulting, my goal is to make online marketing understandable and empower business leaders with actionable tips and strategies they can put to work immediately to:

  • Increase sales & profits
  • Generate new business leads
  • Strengthen relationships with customers
  • Boost marketing results on a limited budget
  • Measure marketing ROI

My digital marketing career began during the birth of internet marketing in the early 1990’s serving as a strategic planner for Dean Witter, Discover & Co. specializing in online marketing strategies.  At Dean Witter, I spearheaded the creation of the first Discover Card and Dean Witter websites.

As president of SVM E-Marketing Solutions, a leading B2B online marketing agency founded in 1995, I have the pleasure of working with a wide variety of B2B companies—from Fortune 500 manufacturers to family-owned distributors—to help them leverage online marketing to achieve bottom-line results.

I is the author of Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century, a step-by-step plan designed for industrial and B2B companies to leverage online marketing to produce bottom-line results.  In addition, I am a regular contributor to a variety of publications, including Industrial Distribution, Modern Distribution Management, MarketingProfs and Contractor Supply on the subject of actionable B2B digital marketing strategies.

Connect with me at https://www.linkedin.com/in/bobdestefano

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Take your B2B online marketing efforts to the next level with these 5 guidelines to increase leads and sales.
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Have been wondering why the investment in your website is not resulting in a big increase in sales? Learn how to fix the mistakes that are sinking your sales.
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Business is conducted online more than ever before, making this a revolutionary time for B2B digital marketing. Old marketing tactics no longer reach audiences the way they used to because consumers rely more on the internet and mobile devices. These 9 marketing ideas will ensure your company is reaching its full potential in B2B digital marketing.
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Boosting online marketing results is as easy as C-O-P. Learn about the C-O-P formula and how it contributes to a successful B2B website.
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Even the most successful campaigns can fall victim to wasted ad spend. Learn how to spot, analyze, and optimize your ads to improve your ad spending and increase ROIs.
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Link popularity is the most impactful, and most neglected, search engine optimization strategy. Learn how to attract quality links leveraging these proven strategies.
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