Bob DeStefano


Bob DeStefano

Bob DeStefano - B2B Digital Marketing Strategist

I am a B2B digital marketing strategist, author and professional speaker with over 25 years of experience helping industrial and B2B companies grow their leads, sales and profits online.

Through my speaking, writing and consulting, my goal is to make online marketing understandable and empower business leaders with actionable tips and strategies they can put to work immediately to:

  • Increase sales & profits
  • Generate new business leads
  • Strengthen relationships with customers
  • Boost marketing results on a limited budget
  • Measure marketing ROI

My digital marketing career began during the birth of internet marketing in the early 1990’s serving as a strategic planner for Dean Witter, Discover & Co. specializing in online marketing strategies.  At Dean Witter, I spearheaded the creation of the first Discover Card and Dean Witter websites.

As president of SVM E-Marketing Solutions, a leading B2B online marketing agency founded in 1995, I have the pleasure of working with a wide variety of B2B companies—from Fortune 500 manufacturers to family-owned distributors—to help them leverage online marketing to achieve bottom-line results.

I is the author of Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century, a step-by-step plan designed for industrial and B2B companies to leverage online marketing to produce bottom-line results.  In addition, I am a regular contributor to a variety of publications, including Industrial Distribution, Modern Distribution Management, MarketingProfs and Contractor Supply on the subject of actionable B2B digital marketing strategies.

Connect with me at

With the right strategy and tools, a manufacturer’s digital presence can become a dynamic force, drawing in leads and propelling sales to new levels. Here’s a detailed blueprint to transform your website into a lead generation powerhouse.
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In today’s industrial landscape, a powerful online presence is no longer a luxury – it’s a necessity. Learn the 10 essential strategies distributors should employ to attract more qualified leads, convert them into paying customers, and ultimately grow their business.
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7.5 Ways to Profit from Digital Marketing in 2024 and Beyond
As the digital landscape rapidly evolves, traditional marketing tools may no longer suffice in 2024 and beyond. Discover 7.5 innovative digital marketing strategies to stay ahead and achieve your business goals.
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In this interview with Industrial Distribution, Bob DeStefano explains how smaller distributors can compete with the big e-commerce players and prosper in the growing world of B2B e-commerce.
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B2B Website SInking Sales
Have been wondering why the investment in your website is not resulting in a big increase in sales? Learn how to fix the mistakes that are sinking your sales.
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Even the most successful campaigns can fall victim to wasted ad spend. Learn how to spot, analyze, and optimize your ads to improve your ad spending and increase ROIs.
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STAFDA Members, have you received your copy of Online Marketing Strategies 2.0? In this video, Bob DeStefano, STAFDA’s Endorsed Online Marketing Consultant, talks about his newest manual delving into the key concepts you can expect to learn to grow your leads, sales and profits online.
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Take your B2B online marketing efforts to the next level with these 5 guidelines to increase leads and sales.
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Increasingly, B2B buyers are going online to buy due to the pandemic. Ask yourself these 5 questions to see if your website is “open for business.”
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e-commerce b2b marketing
It all starts with your website — but it doesn’t end there. Learn how smaller distributors can compete with the B2B e-commerce giants.
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