B2C (Business to Consumer) Marketing focuses on products and services that individuals purchase and use in their personal lives, while B2B (Business to Business) and Industrial Marketing focus on products and services that companies purchase and use to benefit their business experiences. These two types of marketing appeal to different markets and provide different products and services, the online marketing (also called internet marketing or digital marketing) plans themselves are completely different from the start. For example, businesses have many more people involved in the research and purchase decision-making process than individual consumers do. To learn more about the difference between B2C and B2B Marketing, visit our blog post Stop Treating Industrial Marketing like Consumer Marketing.
This is difficult to estimate as there is no exact way to determine this. First, it depends on the results that you want to see, such as increased website traffic, quality lead generation, or increased sales. With B2B and Industrial industries, the time between when a customer becomes a lead and a sale can vary. Second, it depends on the partnership between your business and SVM. The more you work with SVM and take the time to develop a plan and analyze the results, the easier it will be to determine the best steps to continue to improve your online marketing. At SVM, we believe that our success comes from our clients’ successes which is why we have a 60 Day Money Back Guarantee. Learn more about how SVM measures results and our guarantee.
Depends! As mentioned above, it all depends on what kind of results you wish to see and what you are willing to put into the relationship with SVM. Check out our Success Stories to learn more about the results and value that we have delivered and continue to deliver to our clients.
At SVM, we don’t use an hourly rate because we believe in focusing on delivering value. Our rates are based on a points system that is established from the value that your business gains based on the projects and tasks that we perform. Check out the variety of Services that we provide for our clients or Contact Us to learn more.
Building relationships with customers can lead to returning clients and partnerships that last years. Creating customer-focused content shows your customers that you are capable of filling their needs and solving their problems in the long-term due to your specialized knowledge and expertise. Having content that is relevant can improve your website’s authority and help turn you into an industry expert. Learn more about the importance of content in our blog post The Three Ingredients for a Successful B2B Website.
SEO, or Search Engine Optimization, and social media (when following best practices) can be effective tools for building brand awareness and driving traffic toward your site.
When it comes to Search Engine Marketing and SEO, think of it like this: how many pages do you click-through when searching for an answer in a search engine? One page, maybe two pages if needed. Search engines like Google are becoming more in tune with identifying searcher intent and as they do so, they show the most relevant results. SEO improves page rank because it is improving the way your site shows that your content and offers provide searchers with the value that they are looking for. To learn more about Search Engine Marketing, visit our blog post 7 Steps to Search Engine Marketing for B2B Companies.
Social media marketing allows businesses to use social media platforms (ex. LinkedIn, Facebook, Twitter, etc.) to interact and engage with their current audience as well as target specific audiences. Depending on a business’s needs, the goals of social media marketing can include increasing brand awareness, driving website traffic, nurturing relationships with customers and prospect customers, and/or increasing sales. SVM is able to utilize social media marketing for posting original branded and industry content, engage your audiences, target new audiences, and develop social media advertisements.
Social selling utilizes social media to find, understand, connect with, and nurture sales prospects. Social media is not just for marketing B2C products and services, LinkedIn has over 575 million users (40% of which use it on a daily basis) and 50% of B2B buyers use it as a source when making purchasing decisions. Learn more about social media marketing and social selling by visiting our blog post How to Leverage Social Media to Close More Business.
If you are a B2B or Industrial business, then you should work with an online marketing agency that specializes in your industry and is willing to build a partnership with your business. While there are no guarantees when it comes to business decisions like this, SVM has 24+ years’ experience in the B2B and Industrial Marketing sector and is committed to our clients’ success. Check out our blog post to learn more about Things to Look for in a B2B Internet Marketing Agency.