My name is Dan Beadle, an Online Marketing Strategist here at SVM.
I got my start with SVM in the summer of 2012 doing content management for what I thought would a short term role with the company. I was fascinated with all that went on behind the scenes of online marketing and was lucky enough that there was enough work to bring me on as a full-time intern.
I was then hired as a full-time employee as an Account Coordinator in April 2013. I quickly became familiar with all aspects of the position and created a deep understanding of why we do what we do.
I was promoted to my current position as Online Marketing Strategist in February 2015 where I am responsible for more of a holistic approach to understanding and meeting client needs.
SVM ties online marketing services along with a strong emphasis on data driven results, which makes this company a perfect fit for me. I have always been a bit of a nerd and a very numbers driven person in general so the fact that we can easily and clearly demonstrate our value and overall improvements to clients through statistics is something that really motivates and excites me.
On the other side of the business, marketing has been my passion since I was in college. I love the creative freedom and out of the box thinking that is required and the continuous evolution of this industry that keeps my job exciting day in and day out. It really is unlike any other profession. Working at SVM is a perfect fit for me as it combines two areas that truly interest me; marketing and statistics.
When running a marketing campaign on television, print, radio, sign twirling, airplane flyovers, you name it, there is no way of knowing exactly how effectively that money was spent and what your return is. With online marketing, you can track exactly how your money is being spent and what results are coming from it.
Dealing with an unsuccessful marketing initiative. Even with all the online marketing knowledge and years of expertise here at SVM, not all marketing plans go off without a hitch and create the results you were hoping for. Though most of our marketing plans are successful we would not be the company we are if we didn’t try new and innovative action items.
Though these moments can be frustrating at times they are also extremely important learning opportunities. You often learn what works and was does not in these efforts and are able to improve and refine the process to yield better results the next time around.
I truly believe that you have to be passionate if you want to make it in this industry. Things change and evolve so quickly in our field that if you aren’t, you will be left in the dust. Our entire team is dedicated to learning and performing the most up to date best practices to ensure we are providing our clients with the best service possible.
I love to take advantage of the great outdoors. Whether it is hiking, mountain biking, snowboarding, kayaking, camping, swimming, jogging- If it’s outside, I’m there.
Going to concerts and hearing live music has also been a passion of mine since I was young. Anything from open mic night at a local restaurant to sold-out shows at Madison Square Garden. I try to take advantage of these opportunities whenever I can.
Being adventurous and spontaneous is important to me as well. Take a risk, try something new, go for it! Here’s me jumping out of a plane from 10,000 ft!
I was the firstborn child to my parents so they took full advantage of dressing me up in somewhat ridiculous outfits. Baby bow ties must have been a thing when I was little.
“Because of the information contained in the Toolkit I will take the next step in marketing and that is to integrate our bricks and mortar biz with our online presence and build a substantial Online Marketing Machine.”
Lane Garrett Power Bolt & Tool