B2B Digital Marketing Services

Since 1995, SVM has been helping B2B and industrial companies generate more leads, sales and profits online. To help you leverage digital marketing to produce bottom-line results, our team will lead you through our proven approach to strategic digital marketing planning and execution.

Virtual Online Marketing Director

SVM will serve as your Virtual Online Marketing Director partnering with your  team to help design, execute and measure the results of your digital marketing strategy.  SVM’s Virtual Online Marketing Director service is specifically designed for B2B business leaders who desire the experience and knowledge of a seasoned digital marketing team at a fraction of the cost of a full-time person.  Our team is comprised of individuals who have decades of digital experience and will provide you with the B2B digital marketing planning and leadership you need to be successful.

Benefits of SVM’s Virtual Online Marketing Director Program

By partnering with SVM for your digital marketing planning and management, you will experience the following benefits:

  • Access to proven expertise in B2B digital marketing strategy and implementation
  • An unbiased, outside perspective on how to take your marketing to the next level
  • Outside experience from B2B experts who know what works and doesn’t work online
  • Detailed analytics and analysis to track your marketing ROI
  • A monthly web conference with SVM to review initiatives and results
  • Full-time results at a fraction of the cost – no need to pay a full-time salary and benefits

To learn more about how SVM’s team can help your leads and sales skyrocket, schedule a free consultation.

Specific B2B Digital Marketing Initiatives We Will Focus On

B2B Online Marketing Strategy

A results-focused B2B online marketing strategy will ensure you achieve a number of business goals, including generating qualified leads, increasing sales, strengthening relationships with customers and increasing profits.

SVM will design a results-focused online marketing strategy that will ensure your company’s short-term and long-term success.  SVM’s team will work closely with you and your team to gain a thorough understanding of your business model, your business goals and objectives, your product and service offerings, your customers,  your competition and your success measures.

SVM’s B2B online marketing strategy creation process consists of the following key steps:

  • Management Interviews – SVM will work with you to gain a thorough understanding of your marketing goals, target customers, competition, opportunities and success measures.  Leveraging online marketing discovery questionnaires, complemented by phone-based interview sessions, SVM will extract the essential information we need to craft your online marketing plan.
  • Marketing Communications Review – During this step, SVM will gather and review all of your marketing communications materials to get an overall sense of your message to determine the elements that will translate well online.
  • Competitive Website Audit – SVM will perform a thorough audit of the online marketing activities of your key competitors.  Through this process we will gain an understanding of each competitor’s online marketing practices, as well as identify opportunities available to outshine these competitors. 
  • Web Analytics Review – SVM will review any existing Web Analytics reports to establish baseline measures, as well as identify opportunities for improvement.

To learn more, schedule a free consultation.

B2B Website Creation & Enhancement

To be successful, you need to offer a website that is created for your customers – not you.  If your website does not serve your prospects and customers, it is not serving you either.

A customer-focused website puts your customers at the center of your online offering, making it easy for them to do business with you. At the same time, a customer-focused website is aligned with your company’s overall business goals and marketing objectives. And, most importantly, a customer-focused website produces results – leads, sales and profitable long-term customers.  SVM will create a new website for your company, or enhance your existing website, to ensure it:

  • Speaks directly to each member of your target audience.  To create a customer-focused website, you need to know who your most profitable customers are.  By clearly identifying your niche target audiences, you will be able to speak directly to their unique needs and motivations.
  • Provides content and features that address your customers’ needs.  A customer-focused website anticipates your customers’ needs and provides the solutions they are seeking. 
  • Educates and build trust.  Your website cannot just sell – it must also educate.  A customer-focused website serves as a vital resource your customers cannot live without by offering educational articles, guides, videos and other content that helps your customers become more informed.
  • Persuades visitors to take action.A customer-focused website does not take a passive approach toward generating leads and sales.  It offers a variety of calls to action throughout the website to convert anonymous visitors into named leads for your sales process.
  • Makes it easy for customers to do business with you.  A customer-focused website serves as the hub of all your marketing activities and provides customers and prospects with an interactive and dynamic way to conduct business with you.

To learn more, schedule a free consultation.

B2B Content Marketing

Content marketing is the rocket fuel of B2B digital marketing. It fuels your success through creating and sharing valuable blog posts, articles, videos whitepapers, guides, case studies, webinars or other content for your website and online marketing campaigns.

SVM can help your business to consistently create compelling and valuable content on a regular basis to produce online marketing success. Our team will work with you to brainstorm, create, and promote content designed to attract qualified prospects to your website. We do this by following our proven content marketing creation process, which includes:

  • Buyer Persona Creation – We will create buyer personas to gain an understanding of your target customers to identify your ideal buyers, your customers’ needs and how you can solve their problems.
  • Content Mapping – We will work with you to identify the key questions your target customers have at each stage of the buyer’s journey, as well as identify specific content your target customers will need throughout the buying process.
  • Editorial Calendar Creation – SVM will establish an editorial calendar to manage the creation of all content based on content mapping. This calendar will address all facets of content creation and distribution.
  • Content Creation – Leveraging the insight gained during the previous steps, SVM will create the necessary content pieces to achieve your goals.
  • Content Publishing & Distribution – As new content is created and approved for release, SVM will publish and distribute the content on your website and social media channels.

To learn more, schedule a free consultation.

B2B Search Engine Marketing

Search engine marketing is the art and science of attracting motivated customers to your website by increasing your site’s presence in the major search engines like Google and Bing and Yahoo). Search engine marketing is crucial because in 80% of B2B transactions today, the customer finds the supplier — not the other way around. And, to find the supplier of their desired products or services they are turning first to search engines like Google.

SVM will manage a results-focused search engine marketing strategy that will help you attract a steady stream of new customers to your website through:

  • Keyword Research – SVM will perform thorough keyword research to choose the most relevant keywords and keyword phrases searched on most often by your target audience.
  • Search Engine Optimization (SEO) – SVM will optimize your website’s content, coding and structure to stress the most relevant phrases for each web page and section.
  • Link Building – SVM will work to attract quality links to your website from other Websites that are frequented by your targeted visitors and are important in your industry.
  • Pay-per-click (PPC) Advertising – SVM will run a results-focused PPC campaign, in which you pay only when a searcher clicks on your ad, to attract the largest possible audience for the lowest possible price.

To learn more, schedule a free consultation.

B2B Email Marketing

Email marketing with an email newsletter allows you to conduct an ongoing, interactive dialogue with your customers and prospects on a measurable, cost-efficient basis. By sending timely articles that solve current business problems, coupled with targeted product and service promotions, you show your customers that you understand them and their needs which helps build their trust in your company.

SVM will help you create a results-focused email matketing plan that will nurture relationships with customers and generate repeat website visits through:

  • List Building and Segmentation – SVM will help you create a permission-based email list of your customers and prospects, as well as segment your list to send out targeted messages.
  • Email Content Creation – SVM will create email content that educates your customers and prospects on “how to” tips, best practices, and actionable strategies.  In addition, we will help you create targeted promotional content.
  • Email Design and Delivery – SVM will create a compelling layout for your email newsletter leveraging current best practices, design each newsletter’s content, as well as deliver each issue leveraging an email campaign management system.

To learn more, schedule a free consultation.

B2B Social Media Marketing

Social media marketing leverages social networking websites to share relevant and interesting content with your network of fans, followers, and connections. Social media marketing campaigns typically focus on creating compelling content that attracts attention and encourages readers to engage with it and share it with members of their networks.

The secret to success for social media marketing is to start understanding that you are not only in the business of selling products and services, but also in the business of knowledge. SVM will create and share valuable content to market your specialized knowledge to demonstrate to customers that you are the expert in your field through:

  • Audience and Network Targeting – SVM will work with you  to identify the key elements of your social media marketing plan including audiences to target.
  • Joining the Community – SVM will set you up on  the most important social networks, like LinkedIn, Twitter, and Facebook, and help you join the community of your target audience.
  • Monitoring & Listening – SVM will help you monitor the online communities related to your industries and frequented by your customers to listen to conversations.
  • Offering Content & Participating – SVM will help you create and distribute content on the social networks that your target audience will consider interesting, educational, and useful.

To learn more, schedule a free consultation.

Marketing ROI Measurement & Analysis

With SVM as your partner, you won’t have to rely on subjective measures, gut feel or esoteric statistics like “visits” when tracking your digital marketing performance.  SVM will help you define your success measures based on the business goals you want the website to achieve.  Then we’ll identify specific, measurable performance criteria and establish the systems to track and measure success.  Our specific actions will include the following:

  • Web Analytics System Setup and Configuration – Web analytic tools, such as Google Analytics, allow you to measure how well your website and online marketing are working toward achieving your business goals. SVM will setup the this digital report set will show you which online marketing activities are generating the most traffic, what products and content they are engaging with and what ‘calls to action’ are generating the most leads and sales.
  • Call Tracking System Setup and Configuration – Call tracking tools, such as CallRail, help you see how effectively your online marketing campaigns lead to inbound phone calls from your website. When someone visits your website after clicking one of your online ads or an organic listing, call conversion tracking will help you identify and measure calls from your site. SVM will setup and configure this system to effectively track inbound phone leads.
  • Monthly ROI Reporting and Analysis – SVM will analyze the web analytics and call tracking reports and provide monthly web conference conference briefing with you to review the status of all initiatives, report on past success, as well as provide ideas and insights on how to improve our strategies going forward.

To learn more, schedule a free consultation.

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