Bob DeStefano is an online marketing strategist and professional speaker with over 25 years of experience helping industrial and B2B companies grow their leads, sales and profits online.
Through his speaking, writing and consulting, Bob makes online marketing understandable and empowers business leaders with actionable tips and strategies they can put to work immediately to:
Bob’s online marketing career began during the birth of internet marketing in the early 1990’s serving as a strategic planner for Dean Witter, Discover & Co. specializing in online marketing strategies. At Dean Witter, Bob spearheaded the creation of the first Discover Card and Dean Witter websites.
As president of SVM E-Marketing Solutions, a leading B2B online marketing agency founded in 1995, Bob works with a wide variety of companies—from Fortune 500 companies to small family-owned businesses—to help them leverage online marketing to achieve bottom-line results.
Bob is the author of the Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century , a step-by-step plan designed for industrial and B2B companies to leverage online marketing to produce bottom-line results. In addition, Bob is a regular contributor to a variety of publications, including Modern Distribution Management, MarketingProfs, Industrial Distribution, and Contractor Supply on the subject of actionable online marketing strategies.