Laure Helemski (Marini)

Hey! I’m Laure.

Yes, Laure “LOR”. Not, Laura, Laurie, Lauren. And yes, that’s my full name. No, my parents did not forget the n at the end. Laure actually means gold in French (l’or), and is a very popular name in France, where I was born. I moved to the US when I was 12 with my family and have been living in New Jersey ever since.

I started my SVM journey right out of college in May 2011 as an intern. Shortly after, I was hired full time as an Account Coordinator and I am currently serving as the Client Service Lead. This title was created for me as a jack-of-all-trade at SVM, working on anything strategic and operational.

Get to Know Laure

What’s the best part of your job at SVM?

The variety of the work. SVM offers a wide variety of online marketing services and I get to work on everything from result measurement, to content marketing and website creation. Every day is different and fast paced. I love it!

What’s the most challenging part of your job at SVM?

Although I love that everyday is different and that I get to work on such a wide variety of online marketing services, the variety and amount of work also gets overwhelming. Working at SVM has really taught me how to manage my time, be organized and prioritize based on deadlines.

Why are you passionate about online marketing?

What’s not to love? I grew up in the digital age. I love everything about the online world! Plus, there are so many advantages to marketing online – it is convenient (your business is open around the clock without having to worry about opening hours, staff or overtime), you can market right to your target audience, everything can be tracked and it makes relationship building with your clients much simpler (online chat, social media, emails, etc).

What do you like to do in your spare time?

I have a hard time sitting still and I am always up for a good time, so, there is not much I don’t like to do.

I really enjoy working out. I am an active Crossfitter and met my husband at Crossfit! I also love running, swimming, biking, dancing, kickboxing… and the list goes on…I pretty much like to do anything active (the dirtier the better).

I also really enjoy eating and trying out new food from all over the world. I love cooking and going out to eat at restaurants. I’m not picky as long as you put food in front of me.

Any funny kid pictures to share with us?

And here’s a picture of my daughter, Camille, Just ’cause I think she’s the cutest

Blog posts from this author:

24

Nov

Should Your B2B Company Invest in Bing PPC Advertising?

Laure Helemski

For some time now, Google has been deemed the #1 search engine in terms of popularity. But I am sure you have noticed Bing snipping at their heels. So is it a smart strategy for your B2B company to partake in pay-per-click on Bing if you’re already running ads on Google? Learn more in this blog post.

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12

Nov

Quiz: Does your B2B Company Need a Facebook Business Page?

Laure Helemski

You’ve heard the buzz about B2B social media marketing. Does your company absolutely need a Facebook business page to be competitive? Take this quiz to find out.

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16

Sep

3 Most Common “Behind the Scenes” SEO Mistakes Found on B2B Websites

Laure Helemski

While having a good site structure, a modern design, and helpful content makes up a good website, there are a lot of “behind the scenes” SEO tactics that need to be implemented on your B2B website to be user friendly and SEO optimized. Learn 3 essential behind the scenes website mistakes and their easy solutions.

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24

Jun

6 B2B Social Media Video Marketing Tips You Can’t Ignore

Laure Helemski

Video marketing continues to be a trend on the rise! With increased web traffic attributed to social media video content, it is no wonder marketers are jumping onto the trend. Read more about how B2B social media video marketing can benefit you and your company.

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14

Jan

6 B2B Email Marketing Trends to Focus on in 2020

Laure Helemski

Minimalist email marketing is the 2020 email trend to focus on. Learn more in this blog post.

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30

May

Should You Hire an B2B Digital Marketing Agency or Build an In-House Team?

Laure Helemski

Should you hire an B2B digital marketing agency or build an in-house team? Consider these 5 important factors when making this big decision.

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07

Feb

5 Lawsuit-Free Alternatives to Google Search Images

Laure Helemski

You’ve heard it before: a picture is worth a thousand words. The same adage holds true in the online world since images play such a vital role in online marketing strategy. Get the low-down on where you can find lawsuit-free images in this blog post.

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24

Jan

3 YouTube SEO Tips for B2B Companies: Title, Description, & Tags

Laure Helemski

Video marketing is the most effective way to promote B2B services or products online. Luckily, you don’t have to invest in a fancy camera or hire an expensive advertising company to get your video out to potential customers. By properly optimizing your video on YouTube with the right titles, descriptions, and tags, your videos will reach a vast audience. Learn more.

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21

Nov

How To Ask B2B Customers For Reviews In Person And On The Phone

Laure Helemski

Your brand is defined by those who have experience and written about it. Learn more about how to ask your B2B customers for reviews in person and on the phone.

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12

Nov

4 Email Strategies To Ask B2B Customers For Online Reviews

Laure Helemski

Online reviews can help B2B businesses gain an edge over competitors in many ways. The good news is that happy customers are happy to leave good reviews. You just need to create and maintain a process to encourage customers to leave reviews. Learn how.

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