By

Laure Helemski

Laure Helemski (Marini)

laure headshotHey! I’m Laure.

Yes, Laure “LOR”. Not, Laura, Laurie, Lauren. And yes, that’s my full name. No, my parents did not forget the n at the end. Laure actually means gold in French (l’or), and is a very popular name in France, where I was born. I moved to the US when I was 12 with my family and have been living in New Jersey ever since.

I started my SVM journey right out of college in May 2011 as an intern. Shortly after, I was hired full time as an Account Coordinator and I am currently serving as the Managing Director. In this role, I’m a jack-of-all-trade, working on anything strategic and operational.

Get to Know Laure

What’s the best part of your job at SVM?

The variety of the work. SVM offers a wide variety of online marketing services and I get to work on everything from result measurement, to content marketing and website creation. Every day is different and fast paced. I love it!

What’s the most challenging part of your job at SVM?

Although I love that everyday is different and that I get to work on such a wide variety of online marketing services, the variety and amount of work also gets overwhelming. Working at SVM has really taught me how to manage my time, be organized and prioritize based on deadlines.

Why are you passionate about online marketing?

What’s not to love? I grew up in the digital age. I love everything about the online world! Plus, there are so many advantages to marketing online – it is convenient (your business is open around the clock without having to worry about opening hours, staff or overtime), you can market right to your target audience, everything can be tracked and it makes relationship building with your clients much simpler (online chat, social media, emails, etc).

What do you like to do in your spare time?

I like to do anything active, creative, and food related. And, I love to do all of the above with my husband and kids all around the world.

helemski family

Any funny kid pictures to share with us?

laure helemski baby picture

Blog posts from this author:

bing serps
For some time now, Google has been deemed the #1 search engine in terms of popularity. But I am sure you have noticed Bing snipping at their heels. So is it a smart strategy for your B2B company to partake in pay-per-click on Bing if you’re already running ads on Google? Learn more in this blog post.
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facebook business page for b2b company
You’ve heard the buzz about B2B social media marketing. Does your company absolutely need a Facebook business page to be competitive? Take this quiz to find out.
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Should you hire an B2B digital marketing agency or build an in-house team? Consider these 5 important factors when making this big decision.
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You’ve heard it before: a picture is worth a thousand words. The same adage holds true in the online world since images play such a vital role in online marketing strategy. Get the low-down on where you can find lawsuit-free images in this blog post.
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Building Reviews Online
Your brand is defined by those who have experience and written about it. Learn more about how to ask your B2B customers for reviews in person and on the phone.
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Generate B2B Customer Reviews
Online reviews can help B2B businesses gain an edge over competitors in many ways. The good news is that happy customers are happy to leave good reviews. You just need to create and maintain a process to encourage customers to leave reviews. Learn how.
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B2B local SEO is an effective way to help you connect online with businesses nearby. Here are 3 powerful local optimization tips to enhance your local presence.
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Responsive Website Design
If you haven’t been focusing your mobile user-experience, now is the time. Here are the top 3 things to check to make sure your visitors are staying and converting on your mobile site.
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B2B Mobile Email Marketing
A solid mobile strategy is important in order to success in the inbox. Why? Because 81% of people regularly use their smartphone for reading emails and you want to make sure yours get read.
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b2b handling customer reviews
Negative reviews don’t mean your B2B business is bad or that you are doing something wrong. How the review is handled has a much greater impact to prospective clients than what the review says. Read these guidelines to get a better grasp of how to handle bad reviews for your B2B company.
Read More
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