Category

Search Engine Marketing
Depositphotos_13988197_s-2015
While hard to sometimes avoid, duplicate pages on a website can have serious negative impacts on how your website is viewed by search engines. Learn 3 ways to get rid of duplicate pages.
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Establishing a focused and thorough social media strategy can be extremely beneficial for B2B companies. Facebook presents a way for businesses to reach other businesses in ways they couldn’t before and connects those interested in specific industries.
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Pay-Per-Click
With organic keyword data gone and unlikely to return, PPC keyword data is by far the next best thing. This data can help you uncover things about your target audience, PPC configuration, website optimization and more, that you probably can’t find anywhere else.
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Compound interest
Even though we live in the age of real-time marketing where the faster your website loads the better, it does not mean that marketing processes have to be rushed in tandem. Do not lose sight of the good, old-fashioned value of hard and consistent work.
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Long Tail Keywords B2B SEO
Interested in increasing your ROI? Then optimizing your site for long tail keywords rather than general keywords is a must.
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Mobile Friendly
Still finding reasons why now just isn’t the right time to make your B2B website mobile friendly? Google and other search engines have made it a major factor in search engine page rankings.
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dollars
Are your PPC campaigns making you money, or wasting your money?  Here are three pitfalls to avoid to make sure your ad dollars aren’t getting wasted.
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Social engineering concept
One of the most important parts in any B2B online marketing strategy is the keyword research that goes into deciding what terms you should be targeting for your website and your search engine marketing strategy.
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B2B Content Marketing
If you’ve ever tried to write anything, I’m sure you’ve had episodes of writer’s block – staring at the blank page for what seems like an eternity hoping for creative inspiration.
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Pay-per-click marketing is a proven method to get your company in front of targeted customers when they are actively searching for your products or services on Google. Follow these 9 easy steps to build a solid PPC Campaign with guaranteed results.
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