Bob DeStefano


Bob DeStefano

Bob DeStefano - B2B Digital Marketing Strategist

I am a B2B digital marketing strategist, author and professional speaker with over 25 years of experience helping industrial and B2B companies grow their leads, sales and profits online.

Through my speaking, writing and consulting, my goal is to make online marketing understandable and empower business leaders with actionable tips and strategies they can put to work immediately to:

  • Increase sales & profits
  • Generate new business leads
  • Strengthen relationships with customers
  • Boost marketing results on a limited budget
  • Measure marketing ROI

My digital marketing career began during the birth of internet marketing in the early 1990’s serving as a strategic planner for Dean Witter, Discover & Co. specializing in online marketing strategies.  At Dean Witter, I spearheaded the creation of the first Discover Card and Dean Witter websites.

As president of SVM E-Marketing Solutions, a leading B2B online marketing agency founded in 1995, I have the pleasure of working with a wide variety of B2B companies—from Fortune 500 manufacturers to family-owned distributors—to help them leverage online marketing to achieve bottom-line results.

I is the author of Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century, a step-by-step plan designed for industrial and B2B companies to leverage online marketing to produce bottom-line results.  In addition, I am a regular contributor to a variety of publications, including Industrial Distribution, Modern Distribution Management, MarketingProfs and Contractor Supply on the subject of actionable B2B digital marketing strategies.

Connect with me at

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Turn your website into a money-making machine by putting the following proven recommendations into action. We have seen many B2B industrial companies more than triple their sales leads with these five tips.
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To take advantage of the search engine marketing opportunity, you just need to know the right questions to ask.
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Learn how to build a profitable email marketing list leveraging proven online and offline tactics.
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This may sound shocking, but your company may have more than enough traffic on your industrial website to achieve your business goals. The problem is that you may have a leaky site. Read on to learn how to diagnose the problem, and more importantly, how to fix the leaks.
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If you’ve ever tried to write anything, I’m sure you’ve had episodes of writer’s block – staring at the blank page for what seems like an eternity hoping for creative inspiration.
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Word-of-mouth is not what it used to be. In such a connected world, your online image is everything. Read how your company can put in place a brand-monitoring strategy to track and enhance your online image.
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