Bob DeStefano


Bob DeStefano

Bob DeStefano - B2B Digital Marketing Strategist

I am a B2B digital marketing strategist, author and professional speaker with over 25 years of experience helping industrial and B2B companies grow their leads, sales and profits online.

Through my speaking, writing and consulting, my goal is to make online marketing understandable and empower business leaders with actionable tips and strategies they can put to work immediately to:

  • Increase sales & profits
  • Generate new business leads
  • Strengthen relationships with customers
  • Boost marketing results on a limited budget
  • Measure marketing ROI

My digital marketing career began during the birth of internet marketing in the early 1990’s serving as a strategic planner for Dean Witter, Discover & Co. specializing in online marketing strategies.  At Dean Witter, I spearheaded the creation of the first Discover Card and Dean Witter websites.

As president of SVM E-Marketing Solutions, a leading B2B online marketing agency founded in 1995, I have the pleasure of working with a wide variety of B2B companies—from Fortune 500 manufacturers to family-owned distributors—to help them leverage online marketing to achieve bottom-line results.

I is the author of Old Dog, New Clicks: Online Industrial & B2B Marketing Know-How for the 21st Century, a step-by-step plan designed for industrial and B2B companies to leverage online marketing to produce bottom-line results.  In addition, I am a regular contributor to a variety of publications, including Industrial Distribution, Modern Distribution Management, MarketingProfs and Contractor Supply on the subject of actionable B2B digital marketing strategies.

Connect with me at

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As the coronavirus pandemic continues to change the world, we’re all navigating through a time of uncertainty. In order to remain competitive, I recommend you put the following three moves into action.
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Is your B2B website a lead generation machine? Find out your website’s lead generation potential now by giving it this 10 question lead generation checkup.
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Learn how to measure social media marketing ROI by focusing on reach, engagement and conversion.
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