The key to an effective B2B email newsletter lies in a notion known as “permission marketing.” Your email newsletter should build goodwill with your customers and grow your list of prospects, not annoy them. Therefore, you need to obtain permission from your customers and prospects before adding them to your email lead list.
I strongly recommend you focus the majority of your efforts on building your own house list, rather than purchasing or renting a list from a publisher or list broker. The following tips will help you build a valuable house list, both online and offline:
Your Website is the best place to grow your email newsletter subscriber base. Leverage the following tips to make the most of this process:
Just because I am talking about online marketing, don’t forget about your offline communication with customers and prospects. Often these interactions are a great opportunity to build your email list.