I strongly recommend you focus the majority of your efforts on building your own house list, rather than purchasing or renting a list from a publisher or list broker. The following tips will help you build a valuable house list, both online and offline:
Your Website is the best place to grow your email newsletter subscriber base. Leverage the following tips to make the most of this process:
Just because I am talking about online marketing, don’t forget about your offline communication with customers and prospects. Often these interactions are a great opportunity to build your email list.