If you follow the latest trends in industrial online marketing, and maybe even if you don’t, you are probably hearing plenty of buzz about social media. Marketing professionals throughout the world are praising social networking sites like Facebook, Twitter and LinkedIn as the answer to all of our marketing prayers.
So, what is social media marketing and should you jump on the bandwagon? In this blog post, my goal is to separate the hype from the helpful in social media marketing, so you can figure out if your business should dive in and integrate social media into your B2B marketing mix. And if you decide to take the plunge, I will provide you with the secret to social media marketing success.
Social media marketing involves leveraging social networking Websites, like LinkedIn, Facebook and Twitter, to share relevant and interesting social media content with your network of fans, followers and connections. Social media marketing campaigns typically focus on creating compelling content that attracts attention and encourages readers to share it with their social networks.
A simple way to understand social media marketing is to think of it as public relations. However, instead of pitching the media, you are pitching your peers. By sharing useful and relevant content with members of your network, your message can achieve a tremendous reach as your network shares your content with members of their networks, who shares it with members of their networks, and so on, and so on and so on.
The secret to success in social media marketing is to stop marketing your products and services. You need to stop thinking you are only in the business of selling products and services. You are also in the business of knowledge. You need to market your specialized knowledge to demonstrate to prospects and customers that you are the expert in your field. In other words, you need to become a content marketer.
Content marketing involves creating and distributing relevant and valuable content to attract, acquire, and engage clearly defined target audiences with the goal of driving action. Content marketing needs to serve as the cornerstone of your social media marketing strategy – creating educational items that are considered interesting, relevant and useful by your prospects and customers. The following social media should serve as your content marketing backbone:
Your website should serve as the hub of your content marketing efforts. Create great content in a variety of social media formats and continually publish them on your Website. Then use your networks on LinkedIn, Twitter and Facebook to spread the word.
Separate the hype from the helpful in social media marketing so you can learn the proven ways to produce results with social media with this B2B Social Media Marketing Guide.