According to research, only 10 percent of your website visitors are ready to buy. The other 90 percent are kicking tires, performing research, or have a pre-sales question. To turn your website into a lead generation machine, you need to have a variety of offers that appeal to prospects at different stages of the purchasing cycle. This will help you generate leads for near-term business, as well as build a marketing database to nurture future opportunities.
I like to see offers presented in the top right section of every page. There is a reason Amazon places the “Add to Cart” box in the upper right-hand section of every page: It works! Do the same thing and you will be amazed by how many more prospects reach out to you because you make it easy for them to do so.
I released a brand new B2B online marketing book called Old Dog, New Clicks that I published with Modern Distribution Management. This book is a step-by-step guide to help you leverage online marketing to produce bottom-line results. Click here to claim your copy.
Also, I offer free website analyses for you to discover problems with your website and how to solve them. Request a free analysis now.