The 2nd edition of Bob DeStefano’s Online Marketing Strategies manual is completely updated with the latest B2B digital marketing strategies and tactics to help you grow your leads, sales and profits. It is designed for STAFDA members to provide a step-by-step plan to leverage online marketing to produce bottom-line results.
As STAFDA’s endorsed online marketing consultant since 2011, Bob has spoken with hundreds of STAFDA members about their marketing and sales practices. Most discussions center around a common challenge: They know digital marketing, e-commerce and online business are essential to the ongoing success of their company, but they find it confusing. They aren’t sure where or how to begin putting digital marketing to work to grow their business.
In this updated manual, Bob makes online marketing understandable while providing a proven action plan that you can implement to produce results that last. Loaded with helpful and applicable exercises, checklists, and step-by-step strategies, this manual will show you how to:
Bob is a B2B digital marketing strategist, author, and professional speaker with more than 25 years of experience helping distributors and manufacturers grow their leads, sales, and profits online. Bob is a regular contributor to Industrial Distribution and serves as STAFDA’s endorsed Online Marketing Consultant. He also is the author of the book Old Dog, New Clicks: Online Industrial and B2B Marketing Know-How for the 21st Century.
Do you want to learn how to grow your leads, sales and profits online? Schedule a free consultation.