Are you a social seller? Social selling is the art and science of using social media to find, understand, connect with and nurture sales prospects. As tech-savvy millennials are taking over the workforce, it is the contemporary way to develop and build valuable relationships with potential customers so you are the first person a prospect thinks of when they are ready to buy.
If you have not embraced social selling, your sales are not what they could be and you’re leaving money on the table. Consider these statistics:
To be successful with social selling, it is important to leverage the following best practices:
When you are getting started with social selling, I recommend you focus your efforts on two social selling platforms: LinkedIn and Twitter.
LinkedIn is the most “professional” of the major relationship social networking platforms, largely focused on business-to-business connections. Fifty-percent of B2B buyers use LinkedIn as a source for making purchasing decisions, so it’s important to be active on LinkedIn to be in consideration for the sale. There are three ways to start using LinkedIn for social selling:
Twitter is a real-time micro-blogging platform that connects you to people and information that you find interesting. It is a great tool for social listening because it gives you the ability to create public and private lists to monitor posts from specific groups of people. To leverage Twitter for social selling, use it to monitor the following audiences:
If you are not engaged in social selling, it’s time to get started. It provides you a new strategy to build relationships, establish credibility and turn connections into customers.
Separate the hype from the helpful in social media marketing so you can learn the proven ways to produce results with social media with this B2B Social Media Marketing Guide.
In the meantime, if you want to see how I do it, connect with me at https://linkedin.com/in/bobdestefano and follow me at https://twitter.com/bobdestefano.
For additional help with your online marketing initiatives, contact me. Or, take advantage of my free website analysis for a comprehensive, personalized report that detailed potential issues and opportunities with your website, problems that are hurting your search engine optimization and other online marketing ideas.