So you’ve spent a lot of time and energy on B2B lead generation and bringing a user to your site to make them a visitor, but a visitor is not a customer yet. These visitors are on their way to becoming or are already considered a lead, but not all leads convert to sales. This can be attributed to how 65% of B2B marketers have not implemented lead nurturing, according to MarketingSherpa.
Before a visitor becomes a qualified lead, they typically must become a returning visitor.
To turn a visitor into a return visitor means taking the time to nurture them as a lead. Lead nurturing can involve many different aspects and combinations of digital marketing best practices. Some ways to keep a visitor returning to your site include:
Once you have spent time nurturing and developing your leads, then it becomes time to work on closing the sale. Keep these three tips in mind for how to convert leads into sales:
While it is true that sales come from leads, leads can also come from sales. Satisfied customers enjoy sharing their positive experiences with others, but also enjoy developing business relationships with organizations that have fulfilled their needs. Offering quality services and positive experiences for your customers can be an efficient strategy when deciding how to generate B2B leads. When done correctly, a satisfied customer can become a returning customer which, in some cases, can become a partnership.
To grow your B2B lead generation after converting a sale:
To be successful in your industry, you must understand more than how to solve your customers’ problems. Understanding the customers and leads themselves can help you determine a) why customers choose you, b) why leads don’t choose you, c) how to generate B2B leads, and d) how to ensure that you become the best choice for future leads.
If your business needs to generate B2B leads and sales in manufacturing, distributing, or B2B services, it’s time to contact SVM E-Marketing Solutions. Since 1995, SVM has worked to generate leads and sales through targeted marketing tactics that lead to real, bottom-line results. For a further in-depth look at how SVM can assist you in attracting new prospects, visit the Our Process page.