After you learn the secret to B2B social media marketing success, it’s time to get to work. For business-to-business social networking, LinkedIn is where the action is!
LinkedIn is the most professional of the major social networking websites, used by over 450 million business professionals worldwide. It is responsible for more than 80% of a business’s social media leads! And, since it is largely focused on B2B connections, LinkedIn should be a big part of your social media marketing strategy.
At its most basic level, LinkedIn allows you to set up a personal profile and connect with other professionals you know or want to know. You will receive status updates on a regular basis as your connections update their profiles. In addition, you can set up a LinkedIn profile for your company to allow people to follow your company’s updates.
One of the cool features of LinkedIn is the “six degree of separation” approach that allows you to easily see how you are connected to someone via others. You may be surprised to see how closely you connect to your prospects or customers – and how connected they are to others, including your competition.
The bottom line is that LinkedIn works for B2B lead generation. To take LinkedIn to the next level and use it as a marketing tool, put the following recommendations into action.
Think of your LinkedIn profile as an interactive resume on steroids. In addition to listing information about your work experience and education, LinkedIn allows you to enhance your profile with interactive capabilities that showcase your experience.
Create a company page to tell your company’s story, showcase your products and services, share updates with followers and recruit new employees. Your company page can feature:
In addition to your profile and company page, LinkedIn provides a number of community features that allow you to communicate and collaborate with other LinkedIn users, including:
LinkedIn is a valuable tool that can help you grow your B2B business and catapult your career. The following tips will help you use this resource to produce results:
I use LinkedIn on a daily basis to grow my business. To get a first-hand look at my LinkedIn strategy, connect with me at https://linkedin.com/in/bobdestefano.
For more social media guidance, take a look at our B2B social media marketing ebook. A step-by-step guide to social media success for manufacturers, distributors and B2B service providers.
For additional help, request a free consultation with me, Bob DeStefano.