By

Laure Helemski

Laure Helemski (Marini)

laure headshotHey! I’m Laure.

Yes, Laure “LOR”. Not, Laura, Laurie, Lauren. And yes, that’s my full name. No, my parents did not forget the n at the end. Laure actually means gold in French (l’or), and is a very popular name in France, where I was born. I moved to the US when I was 12 with my family and have been living in New Jersey ever since.

I started my SVM journey right out of college in May 2011 as an intern. Shortly after, I was hired full time as an Account Coordinator and I am currently serving as the Client Service Lead. This title was created for me as a jack-of-all-trade at SVM, working on anything strategic and operational.

Get to Know Laure

What’s the best part of your job at SVM?

The variety of the work. SVM offers a wide variety of online marketing services and I get to work on everything from result measurement, to content marketing and website creation. Every day is different and fast paced. I love it!

What’s the most challenging part of your job at SVM?

Although I love that everyday is different and that I get to work on such a wide variety of online marketing services, the variety and amount of work also gets overwhelming. Working at SVM has really taught me how to manage my time, be organized and prioritize based on deadlines.

Why are you passionate about online marketing?

What’s not to love? I grew up in the digital age. I love everything about the online world! Plus, there are so many advantages to marketing online – it is convenient (your business is open around the clock without having to worry about opening hours, staff or overtime), you can market right to your target audience, everything can be tracked and it makes relationship building with your clients much simpler (online chat, social media, emails, etc).

What do you like to do in your spare time?

I have a hard time sitting still and I am always up for a good time, so, there is not much I don’t like to do.

I really enjoy working out. I am an active Crossfitter and met my husband at Crossfit! I also love running, swimming, biking, dancing, kickboxing… and the list goes on…I pretty much like to do anything active (the dirtier the better).

I also really enjoy eating and trying out new food from all over the world. I love cooking and going out to eat at restaurants. I’m not picky as long as you put food in front of me.

laure helemski online marketing blogger

Any funny kid pictures to share with us?

laure helemski baby picture

And here’s a picture of my daughter, Camille, Just ’cause I think she’s the cutest

 

camille

 

Blog posts from this author:

B2B local SEO is an effective way to help you connect online with businesses nearby. Here are 3 powerful local optimization tips to enhance your local presence.
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Responsive Website Design
If you haven’t been focusing your mobile user-experience, now is the time. Here are the top 3 things to check to make sure your visitors are staying and converting on your mobile site.
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B2B Mobile Email Marketing
A solid mobile strategy is important in order to success in the inbox. Why? Because 81% of people regularly use their smartphone for reading emails and you want to make sure yours get read.
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Topic Cluster Pillar Page
Grow your organic traffic and capture more leads by organizing your content into topic-based clusters. Learn more in this blog post.
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b2b handling customer reviews
Negative reviews don’t mean your B2B business is bad or that you are doing something wrong. How the review is handled has a much greater impact to prospective clients than what the review says. Read these guidelines to get a better grasp of how to handle bad reviews for your B2B company.
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converting about us page
Your About Us page is one of the most visited pages on your site. It is also an important landing page during a prospect’s journey to a purchase. Tell Your Company Story and Convert Visitors into Customers with these 8 tips.
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b2b marketing agency team work
Team work is one of the most important elements in any company because the better employees can collaborate and work together, the better the organization performs overall.  Here are five ways in which team work has improved agency performance at SVM E-Marketing Solutions.
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Establishing a focused and thorough social media strategy can be extremely beneficial for B2B companies. Facebook presents a way for businesses to reach other businesses in ways they couldn’t before and connects those interested in specific industries.
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Compound interest
Even though we live in the age of real-time marketing where the faster your website loads the better, it does not mean that marketing processes have to be rushed in tandem. Do not lose sight of the good, old-fashioned value of hard and consistent work.
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Long Tail Keywords B2B SEO
Interested in increasing your ROI? Then optimizing your site for long tail keywords rather than general keywords is a must.
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