By

Laure Helemski

Laure Helemski (Marini)

laure headshotHey! I’m Laure.

Yes, Laure “LOR”. Not, Laura, Laurie, Lauren. And yes, that’s my full name. No, my parents did not forget the n at the end. Laure actually means gold in French (l’or), and is a very popular name in France, where I was born. I moved to the US when I was 12 with my family and have been living in New Jersey ever since.

I started my SVM journey right out of college in May 2011 as an intern. Shortly after, I was hired full time as an Account Coordinator and I am currently serving as the Managing Director. In this role, I’m a jack-of-all-trade, working on anything strategic and operational.

Get to Know Laure

What’s the best part of your job at SVM?

The variety of the work. SVM offers a wide variety of online marketing services and I get to work on everything from result measurement, to content marketing and website creation. Every day is different and fast paced. I love it!

What’s the most challenging part of your job at SVM?

Although I love that everyday is different and that I get to work on such a wide variety of online marketing services, the variety and amount of work also gets overwhelming. Working at SVM has really taught me how to manage my time, be organized and prioritize based on deadlines.

Why are you passionate about online marketing?

What’s not to love? I grew up in the digital age. I love everything about the online world! Plus, there are so many advantages to marketing online – it is convenient (your business is open around the clock without having to worry about opening hours, staff or overtime), you can market right to your target audience, everything can be tracked and it makes relationship building with your clients much simpler (online chat, social media, emails, etc).

What do you like to do in your spare time?

I like to do anything active, creative, and food related. And, I love to do all of the above with my husband and kids all around the world.

helemski family

Any funny kid pictures to share with us?

laure helemski baby picture

Blog posts from this author:

b2b handling customer reviews
Negative reviews don’t mean your B2B business is bad or that you are doing something wrong. How the review is handled has a much greater impact to prospective clients than what the review says. Read these guidelines to get a better grasp of how to handle bad reviews for your B2B company.
Read More
converting about us page
Your About Us page is one of the most visited pages on your site. It is also an important landing page during a prospect’s journey to a purchase. Tell Your Company Story and Convert Visitors into Customers with these 8 tips.
Read More
Establishing a focused and thorough social media strategy can be extremely beneficial for B2B companies. Facebook presents a way for businesses to reach other businesses in ways they couldn’t before and connects those interested in specific industries.
Read More
Compound interest
Even though we live in the age of real-time marketing where the faster your website loads the better, it does not mean that marketing processes have to be rushed in tandem. Do not lose sight of the good, old-fashioned value of hard and consistent work.
Read More
Long Tail Keywords B2B SEO
Interested in increasing your ROI? Then optimizing your site for long tail keywords rather than general keywords is a must.
Read More
Social engineering concept
One of the most important parts in any B2B online marketing strategy is the keyword research that goes into deciding what terms you should be targeting for your website and your search engine marketing strategy.
Read More
Pay-per-click marketing is a proven method to get your company in front of targeted customers when they are actively searching for your products or services on Google. Follow these 9 easy steps to build a solid PPC Campaign with guaranteed results.
Read More
1 2
Subscribe to Our Blog

Stay updated by receiving the latest marketing tips right in your inbox.

Most Popular

b2b business is open online
The Pandemic Made Your Website More Important Than Ever – But Are You Open for Business?
October 28, 2020
e-commerce b2b marketing
5 Ways Smaller Distributors Can Compete with the B2B E-Commerce Giants
October 14, 2020
marketing during recession
How to Market Smart in a Challenging Economy
September 16, 2020

FROM OUR CLIENTS

“SVM has helped us from the ground up with all of our online marketing needs. With SVM’s help, we are constantly seeing improved results and ROI from our online marketing efforts.”

Lane Garrett Power Bolt & Tool