Your About Us page is one of the most visited pages on your site. It is also an important landing page during a prospect’s journey to a purchase.
In B2B marketing, we often get caught up with day to day marketing tactics and we forget basic best-practices like a well-crafted About Us page. Exceptional About Us content provides prospect customers with all the necessary information to make the decision of whether they would like to do business with you. It is your chance to sing your own praises, so use it wisely and tell the world why your company rocks!
A well-crafted About Us page is the perfect way for your B2B industrial company to showcase your value and convert customers. Don’t overthink the writing process. Be genuine and demonstrate your value and your prospective customers will love you.
Still not sure whether you should improve your About Us content? Take a look at the About Us, Who Cares? blog post to get a better understanding of the benefits of a well-crafted About Us page.
For an in-depth look at B2B content marketing, take a look at our guide.