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Leak

How to Fix a Leaky Industrial Website

This may sound shocking, but your company may have more than enough traffic on your industrial website to achieve your business goals. The problem is that you may have a leaky site. Read on to learn how to diagnose the problem, and more importantly, how to fix the leaks.

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Depositphotos_13953288

3 Ways to Get Your B2B Customers to Open Your Emails

One of the key factors that goes into successful business to business online marketing is email marketing. But, customers receive hundreds of emails a day in their mailbox, making the task of grabbing the reader’s attention a hard one. Learn three things that you must include in your B2B email marketing to help get your emails […]

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Content Marketing Featured

B2B vs B2C Content Marketing

Whether you’re B2B, B2C, or a combination of both, any content marketing strategy must start with thoughtful planning, followed by careful, consistent execution. Learn some critical differences between the two to help guide your efforts.

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Homepage

5 Essential Elements of a Successful Homepage

Your B2B website can be completely optimized, but all of those online marketing efforts cannot help you if your homepage doesn’t effectively communicate the key benefits and information customers need to push them to convert. Learn 5 essential elements that make up a successful homepage.

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b2b content marketing

4 Ways You Can Recycle Your Old Content

It is hard for any business, especially B2B organizations, to find the time to come up with and write new content every month, on top of all the day-to-day work. Learn four ways how you can save time recycling old content.

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