In past years, content marketing has developed from a popular technique to an essential strategy that 91% of B2B marketers and 86% of B2C marketers are using within their overarching online marketing strategy.
Content marketing takes the deliberate, often times, uncomfortable tactics out of sales and advertising that can put prospects off. Rather, companies provide consumers with relevant and valuable information, educating them so they reach out voluntarily when they are ready. Not only is this approach leagues more transparent and informative, it acknowledges the fact that, these days, prospects only need to click away from offers to remove themselves from brands. The truth of the matter is: they can leave before even hearing your elevator pitch. Content marketing acknowledges this consumer empowerment and leans into it.
This approach is not only working, it’s generating 3-times as many leads and costs 62% less than outbound marketing. With numbers like these, it’s clear content marketing is an undeniable movement that marketers are devoting significantly more time and budget towards. As these invests occur, we can expect to see several B2B content marketing trends and best practices emerge. Here are four that are already on the up and up and are continuing to become major factors.
In a competitive online world, content marketing is an established strategy that more marketers are using than ever before. B2B online marketing is no exception. Delivering what users expect and staying up to date on trends and best practices are keys to success. You can’t afford to be left behind. Check out our Creation is Only a Step in Your Content Marketing Strategy blog post to learn more about developing a content marketing strategy.
Check out our essential guide to B2B content marketing for more insight on how to implement a strategy that produces results for your company. We explain content marketing’s role in your marketing mix and how to define and implement a strategy that will help your industrial company produce results.
If you need help with your B2B content marketing strategy, contact SVM; we’re here to help.