A leading distributor and fabricator of conveyor belt solutions reached out to SVM in the fall of 2018 seeking to ramp up their online marketing efforts, starting with a new customer-focused website with valuable content that is search engine optimized.
Why They Chose SVM
As an online marketing agency in business for 25 years with distributor marketing expertise, SVM was the right company to help implement successful strategies that generate online leads and sales, as well as strengthen relationships with customers.
The Tools in Reed Manufacturing’s Pay-Per-Click Marketing Machine
- A compelling, customer-focused website designed to educate prospects with frequent calls-to-action to generate leads.
- Content marketing to educate prospect customers on the client’s high level of expertise and knowledge.
- Organic search engine optimization to achieve top ranks for targeted keywords for maximum online exposure.
- Ongoing email and social media marketing campaigns to strengthen relationships and generate repeat business.
- A pay-per-click advertising campaign geared towards soliciting conversions at a low cost.
- Analytics for online performance measurement and analysis.
Online Marketing Results Since March 2019
- 143% increase in organic search visits.
- 73% increase in social traffic.
- 146% increase in average time spent on the site.
- Page 1 ranking for targeted terms, all of which didn’t rank in the top 10 search engine result pages before the new site launch.
- Q1 2020 was the best 1st quarter in the history of the company in terms of sales!