382.37% Increase in Organic Visits Since the Launch of the Site

At SVM, we love to work with clients that we also call friends. The folks at Regal Cutting Tools are no exception.

Jeff, Steve, Leasa and the rest of the Regal team are simply awesome partners. We have meetings every month to discuss results and plan next steps, and they keep us on our toes and laughing every time. They’re smart, open to new ideas, and dedicated to B2B online marketing success. It shows in their results.

Why They Chose SVM

Regal Cutting Tools is a manufacturer of high quality metal cutting tools, including a full line of stock products, plus special taps that can be custom-manufactured in as little as 24 hours.

They chose SVM E-Marketing Solutions because they saw how their distributors, their end-customers, and the competitive landscape were changing. They have a great sales team in place, but without a competitive online presence, they were missing opportunities to grow. 

The Regal team also talked with a few of our references and came to visit SVM at our office in New Jersey before signing on with us. They were impressed by our willingness to learn their business, our ability to follow through on promises, and our focus on bottom-line results.

So, we implemented a full online marketing program, including a rebuild of their website, and our Virtual Online Marketing Director service. Now, they’ve got a top-notch online presence that is producing real results and has been for 7+ years.

The Tools in Regal’s Online Marketing Machine

• A customer-focused website, primed for SEO success.
• Organic search engine optimization to achieve top ranks for non-branded targeted search terms focusing on bringing new customers to the site.
• A monthly email newsletter, focused on giving distributors an inside look at unique products and pricing.
• Content marketing to build up their site’s Learning Center and provide content for their email marketing campaigns.
• Results measurement and analysis to make data-driven website improvements and plan new marketing strategies.

Results So Far

Within a month of launching their new site with SVM, Regal Cutting Tools saw a 91% increase in visits, mostly due to gains in organic search. But more importantly, conversion rate skyrocketed.

In the last 7 years, Regal achieved:

• A 123.21% increase in total visits to the site, primarily driven by organic search.
• A 382.37% increase in organic visits that can be directly attributed to SVM’s continuous SEO efforts
• Ranking on the first page of Google for 69 non-branded targeted keywords with at least 250 searches/month.
• A 757.14% increase in Contact Us form submissions.
• A 285.71% increase in custom tool manufacturing requests.

In Their Own Words

The seven months of preparation was a positive and educational experience for our internal team working with SVM. This process was comprehensive and time consuming but absolutely necessary for a successful launch. SVM provided the expertise and experience to lead the process and implement best practices.

While we are constantly making adjustments based on live experience and google analytics assessments, we quickly increased our visits by 91% and our goal conversion rate by 167% after go live.

The positive working relationships we established with SVM and their expertise in web development has created a partnership that we believe will yield the short term and long term success we desire.