32% Increase In Online Leads Makes For A Happy & Busy Manufacturer

A leading manufacturer of solid plastic shims met up with SVM at the STAFDA convention in the fall of 2019 looking to ramp up their online presence and marketing tactics with the goal to increase sales from their online marketing efforts. The partnership started in early 2020 with a complete site rebuild and since the new site launch in April, SVM has been focusing on various digital marketing efforts to accomplish the manufacturer’s sales goals.

Why They Chose SVM

Being STAFDA’s endorsed online marketing consultant along with 25+ years of experience in industrial marketing made SVM the right fit for the plastic shims manufacturer to reach their online sales goals.

The Tools In This Manufacturer’s Online Marketing Machine

• A compelling, lead generating website with an enhanced design and structure to offer a customer-focused experience.
• Content marketing to educate prospect customers on the client’s high level of expertise and knowledge in the plastic shims industry.
• Organic search engine optimization to achieve top ranks for targeted industry terms with volume for maximum online exposure.
• Email marketing to build an ongoing, interactive dialogue with customers and prospects in a measurable, cost-efficient way.
• A pay-per-click ad campaign geared towards increasing conversions and lowering acquisition costs.
• Analytics for online performance measurement and analysis.

Results Since The Beginning Of Our Partnership

• 32% increase in online leads: form submissions and calls.
• 47% increase in organic search visits.
• 41% decrease in PPC costs per conversion.
• 72% increase in PPC conversions.
• The click-through rate for the Google Ads campaign improved by 1717%.
• Ranking in the top 5 pages of Google and Bing search results for all targeted industry keywords, 67% of which are on the first page.
• A happy and very busy client!