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A Brand is a Terrible Thing to Waste: Managing Your Company’s Online Image

Word-of-mouth is not what it used to be. In such a connected world, your online image is everything. Read how your company can put in place a brand-monitoring strategy to track and enhance your online image.

3 Things Your Customers Don’t Care About

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In online marketing, only one person matters: your customer. Your preferences should take a back seat to their wants and needs. Read on to learn three things (often seen on websites) that your B2B customers probably don’t care about.