For over 20 years, I’ve been working with B2B and industrial companies to help them generate more leads and more sales from results-focused online marketing. Now, while many industrial and B2B companies have embraced it, many more have been kicking the online marketing can down the road saying that it doesn’t apply to them, that it’s not important, that their customer base doesn’t shop from them online, that it is not something that they need to invest in.
I’m here to tell you that’s no longer the case.
You can no longer afford to ignore it. And, the reason is that there is fundamental shift that is occuring in your customer base.
The baby boomer generation that you’ve been doing business with for decades, that’s perfectly happy with face-to-face sales, they’re leaving the work-force. And the millennial generation, who is born online, does everything online, are entering the work-force. In fact, every single day, 10,000 baby boomers are retiring and 10,000 millennials are turning 21 and joining the work-force.
The reason this is significant is because of their buying patterns and their buying behaviors. Millennials expect to do business online. In fact, according to research, 9/10 Millenials purchase B2B goods online. Compare that to the baby boomers where only a little more than 1/3 purchase B2B goods online. So you need to understand that if you want to remain relevant in the future, now is the time to act.
Currently, the millennials make up about 35% of the workforce, so they’re already the most dominant force. But, by the end of the decade, they’re going to make up 50% of the work-force. 5 years later, in 2025, they’re going to make up 75% of the work-force. So, now is the time to act.
To make it easy for you, I wrote a book, “Old Dog, New Clicks: online industrial and B2B marketing know-how for the 21st century.” What this book will do is provide you with the step-by-step plan that you need to enact to make sure that you embrace and profit from online marketing.
Purchase Old Dog, New Clicks at https://mdm.com/odnc
Still don’t know what to do or where to get started? I’m here to help! Schedule a free consultation now.