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In today’s competitive landscape, lead generation has become the lifeblood of business growth. Generating high-quality leads is the foundation for building a robust sales pipeline, driving revenue, and achieving long-term business success. If you are looking to generate a steady stream of B2B leads, this guide will provide you with a proven approach to build a steady stream of qualified prospects for your sales process.
The creation of an effective website involves careful consideration of a wide range of strategic, creative, and technical tactics. This B2B website planning guide will provide you with an easy 7-step plan to define an effective strategy through goal setting, identifying your target marketing, analyzing your site and your competitors’ sites, creating compelling content, and defining a measurement strategy.
This guide will make B2B content marketing understandable and provide you with a path to produce measurable results. We will explain content marketing and then provide you with a step-by-step plan to develop a content marketing strategy with a goal in mind, brainstorm great content ideas, map your content to the stages of the buyer’s journey, create impactful content, share your content and track performance.
This guide will make B2B search engine marketing understandable and provide you a path to produce results. We will explain search engine marketing’s role in your marketing mix. Then, we will provide a step-by-step approach to defining and implementing an effective search engine marketing strategy that will help your industrial company produce bottom-line results.
This guide separates the hype from the helpful in social media marketing so you can learn the proven way to produce results with social media. You will learn the step-by-step approach to defining and implementing an effective B2B social media marketing strategy that will help your company expand your influence and nurture relationships with customers and prospects.
This guide will make B2B email marketing understandable and show you how to take full advantage of the power of email marketing and produce results for your company. You will learn the step-by-step approach to defining and implementing an effective email marketing strategy that will help your company nurture relationships and grow sales with customers and prospects.
Most business leaders don‘t know the right questions to ask when creating, implementing and evaluating their B2B online marketing strategy. This “how-to” guide will put you on the path to online marketing success and help you grow your leads, sales and profits online. It contains 4 checklists with 60 questions that will help you focus your thinking and approach on the best ways to produce measurable business results.
Bob DeStefano is a B2B digital marketing strategist, author and professional speaker.
Bob has over 25 years of experience helping industrial and B2B companies leverage online marketing to grow their leads, sales and profits online.
As president of SVM, a leading B2B online marketing agency, Bob has worked with a wide variety of companies, from Fortune 500 manufacturers to small family-owned distributors leverage online marketing to produce bottom-line results.