We all know that smartphones have become ubiquitous in society and in the business world. All you have to do is look at people in an elevator, on a bus, or at the start of a business meeting. They are staring down and playing with their mobile device.
According to a study performed by Smart Insights, 80% of internet users own a smartphone. And, according to a study performed by socPub, 57% of users say they won’t recommend a business with a poorly-designed mobile site. So, you can safely assume that if your target market has internet, that they have a smartphone and they are expecting a seamless mobile experience. If they don’t, they are less likely to buy from you and/or recommend your company to other prospective customers.
To get started, download SVM’s B2B Mobile Marketing Guide today!