Industrial Marketing Masterclass
How AI is changing the way your customers buy (and what to do about it)
A No-Fluff, Non-technical Masterclass for Industrial Leaders Who Refuse to be Left Behind.
- Why old SEO tactics are failing in the AI era.
- The 5 questions AI answers for your buyers
- How to become the partner AI recommends - and the buyers trust most.
LIVE
Presented By Bob DeStefano
30 years helping manufacturers and distributors get found, generate leads, and win more business
Register Now!
- Tuesday, June 12, 2026
- 11am ET
Free. Practical. Built for Manufacturers and Distributors.
Why this session matters
Every day, customers are asking tools like ChatGPT, Google’s AI Overviews, and voice assistents the very questions they used to ask you:
here’s the problem:
You don’t control what AI says.
But you can shape the answers buyers see.
If you don’t directly address the questions buyers are asking, AI will pass you over – or worse, point them to a competitor.
In this practical, plain-English session, you’ll get a clear plan to stay visible, trusted and chosen. You will learn:
What you will Learn
The New AI Buying Journey
We analyze where you’re invisible to buyers, what happens when they do reach out, and create a strategy to win the deals you’re built to win.
Customers ask. AI Answers.
The 5 essential questions your ideal buyers are asking – and how to make sure AI points them to you.
The 3-Minute Trust Audit
Quick website changes that improve credibility and visibility with both AI tools and human buyers.
Your Action Plan
A non-technical, practical roadmap to turn AI into your competitive advantage for generating qualified leads.
Plus - Live Q&A to Answer Your Pressing Questions
Get your specific questions answered live to solve your company’s unique challenges.
About the Presenter
Bob DeStefano has spent 30 years working exclusively with manufacturers and distributors. He is president of SVM Industrial Marketing, an Industrial Growth Strategist, and the author of The Hidden Pipeline and Old Dog, New Clicks.
Bob is also STAFDA’s Endorsed Marketing Consultant, a faculty member at the University of Innovative Distribution, and a frequent speaker on how buyers research, evaluate, and choose suppliers.
This Masterclass is for You If:
- You’re a leader at an industrial manufacturing or distribution company.
- You know doing nothing about AI is a major business risk.
- You want a practical, non-technical plan to protect and grow your business
Reserve your seat now and stop losing deals you never knew existed.
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