6 B2B Social Media Video Marketing Tips You Can’t Ignore

Marketing Trends

As video content is used more and more frequently across social platforms, marketers are taking heed to the ever-changing B2B social media trends.

Increased digital transformation with the latest technologies in artificial intelligence, machine learning, and augmented reality drive B2B marketing by availing a more personalized experience to B2B buyers.

Understanding upcoming media trends is key in enabling the success of your B2B social media marketing strategy. Brand engagement through user-generated content, live videos and stories, social augmented reality, TV streaming, and chatbots are all on the list of social media marketing trends that B2B marketers should be considering as their strategies evolve.

At the top of this list is incorporating video content into your social media marketing plan. Video marketing for social media is becoming more preferred over written content about products: according to Wyzowl, 86% of people are wanting to see more video content from brands. YouTube alone has over one billion users while over 500 million Facebook users watch videos every day. Twitter, which was once considered to be a platform mainly for quick thoughts, link-sharing, and the occasional photo is now comprised of more than 80% of users who watch videos via the platform itself; meaning more people watching your social video marketing videos.

Why Video for B2B Marketing?

An estimated 1 billion hours of YouTube videos are watched every day. Marketers know that consumers are more receptive to digestible content, so the popularity of video marketing for social media shouldn’t come as a surprise. Animated pictures coupled with graphics (GIFs) or even simple text is enough to grab a user’s attention while they’re scrolling through a feed of words and still pictures. Still asking yourself if social video marketing is really worth it? Consider this:

  • Since a video is essentially processing the message for the user, that work is eliminated on their end.
  • Marketers benefit from this strategy with the potential of substantial ROI across diverse channels.
  • This process makes business sense while simultaneously enhancing user experience.
  • Delivery and reception of information is achieved in both a succinct and palatable manner.

Social media video marketing including video tutorials, reviews, and advertisements have become a major source of information for consumers and other stakeholders in B2B circles. 70% of B2B customers have watched a video relevant to your product at some point during their purchase-making process. Leveraging social video marketing is an integrative, UX-conscious strategy when driving potential clients through the buyer’s journey.

How Do You Make Great Social Media Videos?

It’s evident that you need to start integrating video into your social media marketing plan, but what’s the actual strategy behind making the video itself?

Even without extensive editing experience, you can expect an increase in reach and/or impressions with these key strategic considerations for social video marketing:

  1. Personalize your message. Short videos are a quick way to capture your audience’s attention, but people are more engaged with longer, personalized videos. Long-form videos allow you to stand apart from your competitors with a compelling story.  Videos on social media that are 15 minutes or longer enable you to tell that story and keep people interested in your message.
  1. Keep the message simple. Identify the most important message you want your consumer to receive. Users interact with social media content through quick scrolling, so your message has to be clear and direct.
  2. Experiment with size. Consider the variation of mobile device interfaces across platforms. For instance, on Instagram, square size videos are ideal so that your content is consistent with the dimensions of the application.
  3. Design for sound off. Over half of internet videos are watched on mobile devices and 85% of those videos are watched without sound. Including subtitles and text to your video is an effective, vital way to ensure that your message is received even when people have their devices silenced.
  4. Make it shareable. An important goal to strive for when making a video is creating shareable content. Creating something with high informational or even entertainment value relevant to your audience and product is a great way to encourage people to share your content.
  5. Brand your content. Incorporating your brand by including your website URL or company logo will link people back to your website since that is where they will most likely convert.  Creating templates for your videos is an easy way to create a consistent and memorable style for your brand.

Harnessing the power of social media video marketing now and throughout its evolving future can lead to an increase in engagement and conversion rates which will, in turn, increase sales and ROI. It is undeniable that ignoring this fact would be less than advantageous to your growing company in a fast-moving, digital world.

Understanding and integrating the latest technologies into your marketing plan can feel overwhelming and even frustrating at times. Check out our Essential Guide to B2B Social Media Marketing for more hot tips on staying up-to-date on proven ways to produce social media results.

Feel like you’re in need of some more guidance? Our team of experts are here and ready to work with you and your needs. Request a free consultation and begin your social media video marketing success!

Laure Helemski
About the author

Online marketing strategist on a mission to help B2B businesses effectively reach their target audiences and convert them.

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