3 YouTube SEO Tips for B2B Companies: Title, Description, & Tags

Video marketing is one of the most effective ways to promote B2B services or products online.

Video combines the auditory and visual senses, creating eye-catching messages that are easy for viewers to understand. Luckily, you don’t have to invest in a fancy camera or hire an expensive advertising company to get your video out to potential customers. By properly optimizing your video on YouTube with the right titles, descriptions, and tags, your videos will reach a vast audience.

1. Titles

The title of your YouTube video plays an important role in the video’s overall performance. A well-written title can be the reason someone views and shares your video rather than scrolling right past it. The title summarizes your video’s content and can give the audience a good idea of what to expect.

Of course, a strong title will also impact your search engine optimization. Your YouTube video title needs to be compelling enough to attract viewers while also including relevant keywords to obtain high search engine rankings. These YouTube SEO tips can help your video to make it to the top of the search results list:

• Include your target keyword phrases as close to the front of the title as possible, as front-loaded titles often rank well in search.
• Keep your title at most 70 characters (including spaces) to ensure titles aren’t cut off in search results.
• If you want to include your brand name, place it at the end of the title. For example: Tool Name Demo – Company Name.

Creating a title that uses attention-grabbing phrases or words can also boost your video’s click-through-rate.

2. Description

The description field provides another great opportunity to introduce your video to the world, and it is especially helpful with search engine optimization. A description gives Google and YouTube search functions more text to analyze. Descriptions will appear as snippets within search results, which can promote more clicks to your video.

As you work to improve your YouTube SEO by creating an effective description, keep these guidelines in mind:

• Count your characters. YouTube allows for a video description of up to 5,000 characters. Aim for at least 200 words, as longer descriptions will give YouTube and potential viewers a deeper understanding about your video’s topic.
• Focus on the first three lines. This will be the only part of the description that is visible without a viewer clicking the “SHOW MORE” link. This is your opportunity to sell your content, so be sure to use the primary target keyword.
• Provide a URL. Make sure to include a URL of the page you want people to visit it after they watch your video. Write the entire URL including “https” so that the link is clickable.

In addition, you can also use the video description to highlight other important information. This may include a phone number to call, an online contact form, or links to your social media platforms.

3. Tags

YouTube SEO tags are another way that users can find your video when they search online. Tags allow you to add target keyword phrases and any other relevant keywords to each individual video. Targeted tags help you to rank your video and will also make it appear as a related clip on the YouTube sidebar. While tags may not be as important as the title and description fields, it is still a good idea to take advantage of them.

If you want your YouTube videos to garner views and earn a higher rank in YouTube and Google rankings, then SEO is essential. While these YouTube SEO tips can help to maximize the online visibility of your videos, SEO alone will not make your content go viral. The use of marketing strategies such as email marketing, social media marketing, and high-quality forums is crucial to share your content and increase engagement.

Ready to Learn More About SEO for Your B2B Company?

Check out our essential guide to B2B search engine marketing for more insight on how to implement a strategy that produces results for your company. We explain search engine marketing’s role in your marketing mix and how to define and implement a strategy that will help your industrial company produce results.

If you are feeling overwhelmed and would like guidance on these matters, we are here to help; simply request a complimentary consultation and Bob DeStefano, SVM’s president, will reach out to set up a call.